Join House 44 - Live in, build and monetise your community through our revolutionary R2E model.

Gain exclusive access to products, events, future collections, and more.


House 44 is the world’s first hybrid offline/online SoFi community.

Our goal is to provide best-in-class utilities to our members and partners, and through our revolutionary ‘4 PILL4RS’ model and ‘R2E’ (refer to earn) system, eliminate inequalities in our society by redefining the starting line for all.


Health, Beauty & Fitness

Entertainment & Lifestyle

Health, Beauty & Fitness

Without a doubt, one of the fastest growing sectors globally, House 44 has formed strategic partnerships with other institutions to provide top-end, real-world utilities to our community, including a modern spa, products and services relating to inner and outer health, and a gym opening in Q3 of 2022.

Entertainment & Lifestyle

Loving and enjoying what we do is a big part of our culture, and so House 44 puts heavy emphasis on creating unique experiences for our members, ranging from music festivals, access to exclusive events and afterparties, jewellery and wine, to group travel expeditions and holidays.


Wealth Creation


“Formal education will make you a living. Self-education will make you a fortune.” - Jim Rohn

At House 44, we believe strongly in the power of knowledge. Often, aspiring entrepreneurs find that building their own business can be a perilous and lonely path, and through our community, many have benefited from our mentorship and support.

Wealth Creation

Perhaps one of our most unique features is our R2E (refer to earn) model, which we run with our strategic partners. Our members have an option to build an additional income stream through our ‘Ambassador Referral Program’, a comprehensive community building system. Our community is built by our members, and so we recognise and reward our members for doing just this.

One of House 44’s core values is to provide the best utilities to our community, both offline (real world) and online (digital). In order to do so, we have formed strategic partnerships with other institutions to leverage the best of both worlds.


Having established our real-world utilities, House 44’s focus is now in building the digital space for our community. Through this unique hybrid offering, we aim to become a powerhouse in the Web 3.0 space in Asia.



1.3 METAVERSE (“The Ark”)


1.5 $44 TOKEN


Roland Li

One of the Li brothers, Roland is
co-founder of House 44. Graduating from the University College London (UCL) with a Masters in Engineering and Business Finance, he is an experienced management executive and has achieved success throughout his corporate career, winning many awards in MNCs spanning across multiple geographies. He is also a serial entrepreneur, crypto & NFT enthusiast, investor, business mentor, and motivational speaker.


Felix Li

The other Li brother, Felix is co-founder of House 44. Originally trained as an architect in the The University of Hong Kong, he continued his corporate journey in London and Hong Kong. With a decade of management experience under his belt, he is also a wonderful father and business mentor and influencer to many aspiring entrepreneurs.


Wayne Au

Wayne graduated from The University of Hong Kong (HKU) with a Bachelor of Science (BSc) degree in Food and Nutritional Science, and continued his studies in The Hong Kong University of Science and Technology (HKUST), graduating with a Master of Business Administration (MBA) degree in 2011. He has almost two decades of corporate experience working in large MNCs in the supply chain and IT industries.


Sam Wong

A digital marketing veteran with over 15 years of experience building start ups in the ad tech field, Sam graduated from the University College London (UCL) with a Bachelor of Science degree in SCORE (Statistics Computing Operation Research Economics). Sam is also an expert in leading digital transformation, recently for a media corporation in Hong Kong owned by Alibaba. Outside of his corporate career, he is a growth hacker and an avid investor, with a portfolio ranging from stocks to NFTs.


Jennifer Chiang

Jennifer graduated from Loughborough University with a Bachelor of Science degree in Accounting and Financial Management. From there, she spent more than a decade in the financial services industry, working for large MNCs in both the Investment Banking and Private Banking sectors. Outside of her corporate career, she owns a shisha bar in Hong Kong and is House 44’s resident drinking buddy.


Brandon Ip

Brandon is House 44’s resident health & fitness guru, and believes that living is about giving. After graduating from the University of Nottingham with a Bachelor of Science in Management, he served many faces in Hong Kong as a health & fitness coach over the last 5 years, and is also a passionate footballer who played semi-professionally in Hong Kong’s Division I.

Don’t be fooled though! Brandon knows how to have fun and was a co-owner of a successful nightclub in Hong Kong. If you are a big health buff (or just like to party), Brandon is your guy.


Jonathan Luk

Graduating from The University of Leicester with a Bachelor of Administration in Sociology, Jon returned to Hong Kong and led a successful career as an experienced recruiter in the IT sector.

However, his biggest success lies outside of his corporate life. He was signed by a global record label as a young singing prodigy, and although he never debuted as a professional artist, he holds a record in Asia for being the singer of the highest selling single NFT, racking up sales of over US$300,000 in 2021 and 2022.

NFT Advisor

Kane Cheung

Learning about wealth creation at an early age, Kane began his first investments as a 20 year old. In 2016, he discovered the world of DeFi and started trading cryptocurrencies, making his ‘first pot of gold’ during the 2017 bull run.

Continuing his journey in digital assets, Kane shifted his focus on non-fungible tokens (NFTs) in 2019 and bought his first NFT in 2020 (Bored Ape Yacht Club), and from there, grew an impressive collection including BAYC, MAYC, Clone X, Cool Cats, etc. He is also the co-founder of Hong Kong’s very own NFT project, Meowdel and is now an active advisor for the House 44 community.

UK Partner

Josefin Cheung

Josefin is based in London and represents House 44's Europe chapter.  

Born and raised in Sweden, with a Hong Kong family background, Josefin is a true global citizen. Having studied and lived on three continents, she speaks fluent English, Swedish, Cantonese and Mandarin. Catching the entrepreneurial bug at an early age, she created her own accessories brand, where she collaborated with Hong Kong singers and celebrities, and Swedish entrepreneurs/influencers carry her products on red carpets in Sweden and during Balmain Paris fashion week.

Josefin now runs her own real estate business in London, and is responsible for the expansion of House 44 in Europe.

Singapore Partner

Kin Lok

Kin is based in Singapore and represents House 44's Southeast Asia chapter.

Originally from Malaysia, Kin moved to Singapore at a young age and is a veteran in the construction industry, with over a decade of experience. However, his growing passion for health and fitness ultimately led him to leave his comfort zone and he became a personal trainer in the fitness circuit.

With now over 15 years of helping his clients reach their fitness goals, Kin leads House 44's expansion initiatives in Southeast Asia.